Matthias Leitner

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I design digital storytelling formats and strategies for cultural, media, and knowledge institutions, working at the intersection of journalism, technology, and design. As a digital storyteller, UX designer, and certified Scrum Master, I combine creative processes with collaborative methods to create new narrative and media experiences.

Since 2015, I have led the storytelling lab audience:first at Bayerischer Rundfunk. I develop experimental formats such as the messenger project #IchEisner, the social VR documentary München 72, and the AI-powered true crime podcast In 5 Tagen Mord.

My work has received several awards, including:

  • the German Bundestag’s Parliamentary Media Award (2020) for #IchEisner

  • the Anthem Award in "Digital & Innovative Experience" (2023) for München 72

  • the Grimme Online Award (2024) for In 5 Tagen Mord

As a Federal Fellow of Germany’s Cultural and Creative Industries (since 2017), I’m committed to developing innovative, public-interest formats that open up new perspectives – narratively, socially, and technologically.

🏆 Grimme Online Award 2024 - Special Award for AI

🏆 Telly Award 2023 - Metaverse

🏆 Anthem Award 2023 - Digital & Innovative Experience

🏆 Raindance Immersive: “Best Debut” & “Best Immersive Experience for Social Impact” - 2022

🏆 Internationaler Lovie Award 2022 - Gold

🏆 Stereopsia Crystal Owl 2022 - Nominee

🏆 Grimme Online Award 2021 - Nominierung

🏆 New Realities Award 2020

🏆 Medienpreis Parlament 2020 des Deutschen Bundestags

🏆 Herwig-Weber-Preis 2019

🏆 Deutscher Digital Award 2019

🏆 Prix Europa in Silber 2019

🏆 New Media Journalism Award 2019

(Selection)